Life isn’t work and work isn’t life. Or some sort of weird, pseudo-profound statement. It’s kind of like “Every new beginning comes from some other beginning’s end.” Yes, that is a line Semisonic’s Closing Time.

Essentially, we all have the power to come up with a statement that someone may mistakenly attribute to MLK Jr or Steve Jobs. The key is to keep it uplifting, mildly opinionated, and, most of all, vague. Think child labor or equality amongst all men (women are optional).

Post onto social media and let Twitter take your quote on a wild misattributed journey. Sprinkle your saying across social networks throughout the weeks to ensure it reaches a wide audience. For faster uptake, create a meme.